Who Am I

I’m Jason Fong, also known as “The Boss of Bali”.

With a lifelong dedication to the world of luxury travel and networking, I’ve spent over two decades cultivating my expertise in travel, using my knowledge and connections to curate unforgettable experiences in Bali.

My journey began when I fell in love with Bali over 20 years ago and from that moment on, I made it my mission to share the magic of this incredible destination with the world.

‘The Boss of Bali’ Instagram has become a place for me to channel my passion for travel and networking. Since then, I’ve amassed a following of more than 2 million on Instagram, celebrating the luxury of Bali and beyond. My team and I provide expert advice to celebrities and high-net-worth individuals, helping them make the right decisions relating to luxury travel, accommodation and investing in Bali. One of our current projects is creating an education platform that shares this information with the world, and it will be our biggest project to date.

Jason Fong

What we do

The Boss of Bali is your one stop destination for all things Bali

The Boss of Bali Concierge

With over 20 years of travel experience in the travel industry, The Boss of Bali Concierge is your one stop destination for your bucket-list trip to Bali. From Fast Track VIP Arrivals to Luxury Accommodation, we make your holiday in Bali as seamless as possible.

Services we provide

Fast Track VIP Arrival service

Police Escort

Private Airport Transfers

Luxury Accommodation Villas and Resorts

Guided Tours and activities

Personal driver

The Boss of Bali Development Co.

We simplify the process of investing in Bali. Our main focus is providing state-of-the-art design and premium living experiences in Bali’s most sought after areas. We provide a full-service experience from beginning to end, ensuring our clients enjoy excellence at every step.

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Services we provide

Land Sales

Villa Sales

Notary and Law Services


Property Management

Visa and Company Set up

The Boss of Bali Marketing Agency

Over the last decade, we’ve expanded our social media network, amassing over 100 million followers.

Among our clientele are Prestigious Luxury Hotel Brands, including Four Seasons, Langham Hotels, Kempinski, Raffles, St. Regis, and others. Additionally, we collaborate with high-net-worth individuals to amplify their online and social media presence.

Our team of Digital Marketing experts curate Search Engine Marketing Campaigns utilizing Google Adwords and Meta Ads, ensuring the best return on investment for our clients.

Furthermore, our PR team maintains long term partnerships with top-tier publications such as Forbes Magazine, catering to clients seeking to elevate their online brand presence.

Services We Provide

Search Engine Marketing Campaigns including Google Adwords and Meta Ads

Gain more exposure through our 100M follower network

Increased views and Increased engagement from verified accounts

Get Featured in Top Tier Publications online

Why partner with us


Partner with one of the most trusted verified travel pages on Instagram with a network of over 100M plus followers.


With over 20 years experience in the travel industry and over 10 years in social media we pride ourselves on building long term relationships with our clients.


We have a proven track record or delivering an amazing Bali experience for those looking to holiday in Bali, invest in Bali or amplify their brand online.

See What Clients Say

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Enquire now and contact our team of experts for a free consultation.



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